Posting on social media increases brand awareness and makes you more visible to potential customers. When you share engaging social media posts, users will interact with your content by way of comments and shares. The comments on your social posts create a great opportunity for you to personally connect with your audience by answering questions, joining conversations, and even providing customer service. Your posts' text needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers. An attractive post will increase reader engagement. I've worked for many brands and organisations making them attractive posts to bring them closer to their audience and the world as well. The right choice of colours, illustrations, messages, style of text, placement etc plays a great role in every post and attention to those details are never compromised on from my end.